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So, are you prepared to build your first Instagram DM drip marketing campaign? Stephen, A. T., & Lehmann, D. R. (2016). How word-of-mouth transmission encouragement impacts consumers’ transmission choices, receiver selection, and diffusion speed. Stephen, A. T., & Galak, J. (2012). The effects of traditional and social earned media on sales: A examination of a microlending marketplace. Stephen, A. T. & G. Brooks (2018). L’Oréal Paris Make-up Genius. Toubia, O., & Stephen, A. T. (2013). Intrinsic vs. Primack, B. A., Shensa, A., Sidani, J. E., Whaite, E. O., Lin, L. Y., Rosen, D., Colditz, J. B., Radovic, A., & Miller, E. (2017). Social media use and perceived social isolation amongst younger adults in the US. Shakya, H. B., & Christakis, N. A. (2017). Affiliation of Fb use with compromised properly-being: A longitudinal examination.